Account Executive - PR

Location:	Riyadh, Ar Riyad, Saudi Arabia, Middle East
Job Type:	Permanent
Posted:	28th Mar 2008
Closing Date:	1st May 2008
Posted By:	ThinkerBox
Details:
Account Executive - PR Account Executives and Consultants Areas of responsibility and authority Both consultants and account executives are responsible for day-to-day handling of accounts assigned to them and for initiating activities outlines in the client’s PR programme. The main difference between consultants and A/Es is in the responsibilities and authority given to each. Responsibilities  Day-to-day management of allocated accounts according to agreed programme and scope of work  Familiarise and be accustomed to media needs, wants and irks.  Building close rapport with the media and build the media network as well as contacts.  A friendly call or email to the journalists and editors from time to time.  Fully familiarise oneself with client’s business and the related industry, client contacts, and clients' internal communications procedures and processes  Fully familiarise oneself with ThinkerBox office procedures, client servicing standards, client report and budget procedures.  Keeping senior consultants and/or group directors up to date on account progress, activities, difficulties.  Monitoring newspaper AND magazines, particularly trade/specialist publications relevant to clients’ business.  Advising senior consultants and/or group directors well in advance of ALL client meetings.  Keeping written records of ALL client meetings and phone calls of importance.  Copying senior consultants and group directors on minutes, reports, releases, significant correspondence and production quotes and copy.  Ensure that all written materials to be submitted to client are accurate, error-free, and approved by a consultant or director in charge of that account.  Proof-reading THOROUGHLY all written material (NB: consultants are responsible for checking the style, tone and content of all releases and significant correspondence - they should not have to double check numbers and spelling of names, etc).  Compiling activity and internal reports at month’s end.  Providing on-going creative input into existing client programmes.  Receiving from client, and providing the CDS department with detailed briefs for any production work.  Brief third parties e.g. collateral designers, photographers, event companies etc. fully and clearly on clients’ requirements and preferences Creative/Strategic Inputs  Contribute creative and strategic inputs for client’s PR programmes, proposals and at client meetings.  Provide strategic counsel and advice to clients.  Proactively alert clients or senior consultants on issues and events that will have an impact on client business or PR programme.  Advice and alert consultants or account directors to emerging client issues e.g. budget, personnel etc.  Contribute to business development pitches particularly in research and intelligence gathering. Business Development  Provide business development leads if you come across them.  Identify and develop new business opportunities from existing clients.  Contribute in business development pitches and undertake research or intelligence gathering work. Additional responsibilities - Consultants  As required, familiarizing clients with public relations and the functions of a public relations agency.  Advising clients on what they NEED (which might be very different from what they think they want).  Formulating own solutions to problems and presenting options to senior consultants for review.  Checking details of invoices before final review by group directors.  Drafting yearly reviews and programmes for the coming year for each account. Authority - Consultants and A/Es  To make recommendations to senior consultants and group directors on client activities. Additional authority - Consultants  To make firm recommendations to clients even when those recommendations may be contrary to a client’s intended course of action.  To make recommendations to senior consultants and/or group directors on amending existing client programmes. Reporting to: Consultant/Senior Consultant and/or Group Practice Director

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